Regional Marketing Manager - MENA and Global Programs
Abu Dhabi, United Arab Emirates
Full timeOn-site
Job description
Regional Marketing Manager, MENA and Global Programs
Abu Dhabi or Dubai, UAE, with regular travel across the MENA
About AppliedAI:
AI is everywhere except the bottom line. AppliedAI builds Opus, the only platform that rewires an organization’s processes for AI, runs them, and shows what that’s worth. Insurers, healthcare organizations, banks and other regulated enterprises use Opus to turn an AI mandate into results they can measure. AppliedAI is headquartered in Abu Dhabi and backed by Mubadala, G42, Palantir, Bessemer Venture Partners and other leading investors.
The Role:
As Regional Marketing Manager, MENA and Global Programs, you own marketing for Applied AI in theMENA and lead how the regional marketing playbook rolls out to the company’s other regions.
Account-based marketing is the core of the role. The MENA is Applied AI’s home market, and deals here move through senior relationships at a defined set of large organizations. Working with the global marketing team, you run account-based programs into the region’s priority accounts alongside the sales and outbound teams, and support the executive meetings Applied AI’s leadership holds in the region.
You also own the MENA event calendar, from major industry conferences to private executive dinners, and partner marketing with local resellers and technology partners. You lead local content, LinkedIn and web efforts for the region, adapting global materials for MENA buyers and partners.
The MENA is where the playbook is proven first, so you also help roll it out to the US, Asia Pacific and, in time, Europe. Regional marketers in those markets work with you on a dotted line, and you share what works so every region runs from the same playbook.
You report to the MENA regional leader, with a dotted line to the Head of Marketing, and work closely with the global marketing team, which sets brand, positioning and messaging and provides core materials, programs and playbooks. The role suits a marketer who knows how large MENA organizations buy and enjoys scaling programs from the ground up.
Responsibilities:
Account-based marketing
-
Run account-based programs into the MENA priority accounts, set with the regional leader using revenue operations’ ideal customer profile data.
-
Engage senior stakeholders through targeted content, LinkedIn, executive outreach and event invitations.
-
Work alongside the outbound team so each account gets one coordinated approach.
-
Support the leadership team’s executive meetings in the region, from target lists and briefings to follow-up and tracking.
Events
-
Own the MENA event calendar, from major conferences to private executive dinners with target accounts and partners.
-
Choose the conferences worth the investment, and host private events for priority accounts.
-
Turn every event into follow-up, including meetings booked, content and social posts.
-
Represent Opus at major industry and partner events.
Partner marketing
-
Drive partner marketing in the region with local resellers and technology partners, in line with the global partner approach.
-
Shape joint marketing plans with priority partners alongside the regional sales team, and run the campaigns and events that come out of them.
-
Adapt Opus’s global partner kits for regional partners, and keep them current with each release.
-
Create and adapt the content partners need in client conversations, including solution briefs and presentations.
-
Work with Enablement so partner teams know how to use the kits and materials.
Global programs
-
Document successful MENA programs so they can be repeated in other regions.
-
Help roll out successful programs to the US, Asia Pacific and Europe with the global marketing team.
-
Collaborate with regional marketers to share learnings, coordinate efforts and keep every region on the same playbook.
People Management
-
Responsible for business development representative (one or two resources) within the region to manage inbound and outbound leads (Inquiry → MQL → SQL)
Content, digital and operations
-
Adapt global sales and marketing materials for MENA buyers and partners.
-
Lead MENA content and LinkedIn efforts with the global content team, including support for the regional leadership team’s market presence.
-
Own MENA website pages and campaign landing pages with the global web team.
-
Set up and track campaigns in Salesforce, and report weekly to the global marketing team on program activity and the pipeline it generates.
-
Brief and manage agencies, freelancers and event vendors, and manage the regional program budget.
Qualifications and experience
-
8 to 10 years in B2B marketing for enterprise technology, including at least 5+ in the MENA and hands-on account-based marketing experience.
-
A track record of generating enterprise pipeline through account-based programs against named accounts.
-
Experience in executing against a centrally set brand and playbook, working closely with a global marketing team, agencies and freelancers.
-
Understanding of how large MENA organizations, including government-linked entities, buy technology, and credibility with their senior leaders.
-
Experience in planning and running executive events in the MENA, from private dinners to flagship events and major conferences.
-
Experience in documenting and scaling marketing programs across regions or teams.
-
Experience in working alongside outbound or business development teams.
-
Experience in marketing through resellers or channel partners.
-
Working knowledge of enterprise AI, cloud, data and digital transformation.
-
Experience in regulated industries such as insurance, healthcare, financial services or government.
-
Strong writing, presentation and executive communication skills in English. Arabic is a strong plus.
-
Comfortable working independently in a fast-growing company, and hands-on with Salesforce campaigns and LinkedIn.
-
Daily use of AI tools in marketing work is a strong plus.
Why Join Applied AI?
-
Work directly with senior leadership on high-impact, globally relevant initiatives..
-
Gain exposure to AI-driven transformation across industries.
-
Accelerated growth path within a strategic leadership track.